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L’Oréal Groupe Inks Exclusive Beauty Partnership with Paris Fashion Brand Jacquemus

While the growth of the brand has been fueled by a digital-first approach, the expansion into retail has established a physical universe that people can experience and a new chapter for the Maison, officials said.

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By: Lianna Albrizio

Associate Editor

The L’Oréal Groupe has inked a long-term, exclusive beauty partnership with Jacquemus, solidified by a minority investment supporting its independent development. While the growth of the brand has been fueled by a digital-first approach, the expansion into retail has established a physical universe that people can experience, a new chapter for the Maison and a natural evolution of Simon Porte Jacquemus’ vision. “We are thrilled to welcome Jacquemus and unleash together its outstanding luxu...

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